Entries by james

The “No-Wow” Oldie: Now There’s A Name For It

By Sean Ross The concept of the “oh wow” oldie has been around for a while. As I have found out from writing about the “Lost Factor” of various hits over the years, everybody’s threshold for what song evokes the “oh wow” response is different, often dependent on whether they listen to satellite radio or […]

How The Soft AC Wars Shaped The Format

By Sean Ross The early ‘90s were a time of massive change on the radio format landscape: the “New Rock revolution”; the growth of Hip-Hop; the rise of “New Country,” the success of Oldies on FM, and the near implosion of Top 40. But as the decade began, the most frenetic activity was in Adult […]

What I Learned From Scheduling Christmas Music

By Sean Ross Every programmer should have the experience of scheduling an all-Christmas format at least once. You will never make as many listeners as happy as you will at the holidays. You will never see as much of your market gathered in one place either. Whether you miss having programmed radio in the ‘70s […]

We’re Going To Slow It Down Just A Little Here

By Sean Ross How would you handle a transition between “Welcome to the Jungle” by Guns N’ Roses and “Someone Saved My Life Tonight” by Elton John? What about “Renegade” by Styx into “It Might Be You” by Stephen Bishop? Would you follow “I Wanna Dance With Somebody (Who Loves Me)” by Whitney Houston with […]