by Thomas Giger of www.radioiloveit.com Spinning lots of Gold? This programming approach for your Classic Hits station (or similar music format) may make your station shine. Following our earlier series on CHR formats, some of you asked to receive ideas for Classic Hits stations as well. So this is part 1 of a new series […]
by Thomas Giger of www.radioiloveit.com How do you prevent listener tune out when you introduce new music to your station playlist? Here are 10 ideas to pick, position & package unfamiliar songs better. One of the trickiest moments in the hour is when you play a new song that your audience doesn’t know (yet). On […]
by Thomas Giger of www.radioiloveit.com Looking for ways to get your target audience to tune in more often and listen longer? Give them a better sense of your station’s sound. Our ‘Format X-Ray’ of an AC station might give you ideas to optimize your music. Thoughtful category setups and smart format designs can greatly improve […]
by Thomas Giger of www.radioiloveit.com Music genre, artist gender and tempo flow are all important factors in music scheduling. How could all of these influencers work together even better? Every experienced music director knows that a great music log (and a successful music station) doesn’t depend on your playlist selection alone; it also matters in […]
by Thomas Giger of www.radioiloveit.com Does your music format reflect your station’s USP, turning listeners into brand devotees by consistently meeting positive expectations? The essence of radio programming might be ‘saying what you do’ while ‘doing what you say’; each & every time someone tunes in. The more stations in your market, the more essential […]
by Thomas Giger of www.radioiloveit.com As radio audiences listen in fragments, we as programmers rethink our strategy. Does your format clock pass the 10-minute test? PPM research shows that across all radio formats & markets in the US, the average listening occasion is 9-10 minutes. This indicates that the often-used 20-minute rule for music scheduling […]
by Thomas Giger of www.radioiloveit.com A great flow in music scheduling captures the feeling of every daypart. How to offer a better listener experience by creating a mood-based tempo cycle? While you can apply these concept to other aspects, like genre, energy, mood and texture, the following ideas are solely based on music tempo for […]
by Thomas Giger of www.radioiloveit.com Great music radio has great music flow. How do you sound both amazing and increase TSL? That’s where super song segues come into play! A segue — from the Italian segue [se:ɡwe], which means ‘follows’ — is what Wikipedia calls ‘a smooth transition from one topic or section to the next’. […]
by Thomas Giger of www.radioiloveit.com It’s Beginning To Look A Lot Like Christmas :-). Time to double-check your holiday library coding & categories, and fine-tune your Christmas format rotations & clocks. If your station is like most, you’ll launch your holiday music format somewhere between (American) Thanksgiving and Christmas Eve. Assuming you already know which songs […]
by Thomas Giger of www.radioiloveit.com When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed. Our guest author Stephen Ryan is managing director of Ryan Research, a UK-based radio programming & research consultancy. Here, in the latest in a series of articles on music […]