Entries by info@powergold.com

Clockin’ Around The Christmas Tree: Holiday Music Scheduling Tips

by Thomas Giger of www.radioiloveit.com It’s Beginning To Look A Lot Like Christmas :-). Time to double-check your holiday library coding & categories, and fine-tune your Christmas format rotations & clocks. If your station is like most, you’ll launch your holiday music format somewhere between (American) Thanksgiving and Christmas Eve. Assuming you already know which songs […]

BBC RADIO 2 MD JEFF SMITH: “WE’RE NOT WAITING FOR RECORDS TO BURN”

by Thomas Giger of www.radioiloveit.com An adult music format playing unfamiliar classics and breaking new songs; even taking currents off after they became hits. Does that work? Seems like it does for BBC Radio 2, looking at their reach of 15 million. Where some Adult Contemporary stations only add a record after it’s peaked in Top 40, chances are that Radio […]

BBC RADIO 2 MD JEFF SMITH: “THERE’S A DEMAND FOR SOMETHING DIFFERENT”

by Thomas Giger of www.radioiloveit.com Pushing boundaries of programming fundamentals, and having success since many years. How does BBC Radio 2 make the ‘impossible’ possible? At Radiodays Europe 2017, BBC Radio 2 and 6 Music’s Head of Music, Jeff Smith, shared unconventional ways to develop a music image. About 15 million listeners with hardly any research, genre breadth and library depth instead […]

ROTATIONS RELOADED: IDEAS FOR MUSIC VARIETY DESPITE A TIGHT PLAYLIST

by Thomas Giger of www.radioiloveit.com Instead of ‘always the same songs and lots of repetition’, how to make your listeners think ‘always a nice song and lots of variety’ about your music? When you have a focused playlist of best-testing titles, creating (an impression of) diversity may sound like a challenge. Luckily, you can increase your variety, without […]

PLAYLIST INSPIRATION: 140 SONGS YOU CAN PLAY ON VALENTINE’S DAY [DOWNLOAD]

by Thomas Giger of www.radioiloveit.com As you prepare your playlist for February, 14th, here are 14 Valentine’s Day songs (and a Valentine’s Day Top 140) that your audience might love to hear. When your station has a female-friendly / AC-oriented music format, you could add a love song countdown to your Valentine’s Day promotion on the 14th of February. Here […]

CALLOUT RESEARCH TIPS PART 3: IT’S NOT ABOUT BURN, IT’S ABOUT BALANCE

by Thomas Giger of www.radioiloveit.com Burn could be (mainly) caused by your Disloyal Cume — not your P1 audience. It’s worth including cross tab checks in your callout research analysis. Following part 1 (about recruiting panels) and part 2 (about conducting surveys) of our specialist series on callout research, here’s the final instalment about this proven method for music testing […]

PLAYLIST INSPIRATION: SONGS YOU CAN PLAY ON NEW YEAR’S DAY

by Thomas Giger of www.radioiloveit.com Don’t feel like playing Happy New Year and New Year’s Day all day long? We’ve got you covered with 8 more ideas for your music scheduling of January, 1st. Almost everyone spins ABBA and U2 on the first day of the year, so you might want to include additional songs (on a lower rotation) for more […]

Callout Research Tips Part 2: From Song List To Song Hooks

by Thomas Giger of www.radioiloveit.com Callout research not only tells you how your target audience feels about your main individual songs, but also about (the dynamics between) your essential music clusters. In our previous article in this series, we looked at setting up your callout research, including criteria to commission panel building or use live […]

PLAYLIST INSPIRATION: RATINGS TO ACHIEVE ON NEW YEAR’S EVE

by Thomas Giger of www.radioiloveit.com What Are You Doing New Year’s Eve?* If you’re looking to give your audience a great party soundtrack, check out these New Year’s Eve songs across several music genres. There’s a lot of great music for New Year’s Eve to attract listeners who prefer radio above a self-made playlist or streaming service. […]

MUSIC SCHEDULING Q&A #1 – HOW TO BUILD YOUR SONG CATEGORIES?

by Thomas Giger of www.radioiloveit.com A music director in a developed market needed a category setup for his music format, taking his Adult Top 40 against a leading Hot AC and a tight CHR. I’m receiving many inquiries from our readers regarding song categories lately, so I thought of sharing the following case with you. Maybe […]