Entries by Frenchie

DOES YOUR MUSIC FORMAT PASS THE 10-MINUTE TEST?

by Thomas Giger of www.radioiloveit.com As radio audiences listen in fragments, we as programmers rethink our strategy. Does your format clock pass the 10-minute test? PPM research shows that across all radio formats & markets in the US, the average listening occasion is 9-10 minutes. This indicates that the often-used 20-minute rule for music scheduling […]

Music Research: Format Studies For Music Clusters Explained

by Thomas Giger of www.radioiloveit.com When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed. Our guest author Stephen Ryan is managing director of Ryan Research, a UK-based radio programming & research consultancy. Here, in the latest in a series of articles on music […]

MUSIC SCHEDULING Q&A – HOW TO BUILD YOUR SONG CATEGORIES?

by Thomas Giger of www.radioiloveit.com How many songs per category create perfect song rotations? The mind-boggling formulas behind ratings-increasing turnovers (with category rotation visuals). Thank you for your positive response to our first music scheduling Q&A, which led to a follow-up question: how many songs create perfect song rotations and ideal category turnovers? Ideas & insights to determine […]