Entries by Frenchie

FORMAT X-RAY: AN AC MUSIC SCHEDULING ANALYSIS (2)

by Thomas Giger of www.radioiloveit.com Looking for ways to get your target audience to tune in more often and listen longer? Give them a better sense of your station’s sound. Our ‘Format X-Ray’ of an AC station might give you ideas to optimize your music. Thoughtful category setups and smart format designs can greatly improve […]

FORMAT X-RAY: AN AC MUSIC SCHEDULING ANALYSIS (1)

by Thomas Giger of www.radioiloveit.com Music genre, artist gender and tempo flow are all important factors in music scheduling. How could all of these influencers work together even better? Every experienced music director knows that a great music log (and a successful music station) doesn’t depend on your playlist selection alone; it also matters in […]

DOES YOUR MUSIC FORMAT PASS THE 10-MINUTE TEST?

by Thomas Giger of www.radioiloveit.com As radio audiences listen in fragments, we as programmers rethink our strategy. Does your format clock pass the 10-minute test? PPM research shows that across all radio formats & markets in the US, the average listening occasion is 9-10 minutes. This indicates that the often-used 20-minute rule for music scheduling […]

Music Research: Format Studies For Music Clusters Explained

by Thomas Giger of www.radioiloveit.com When you’re mapping your market with a format study, hoping to find a competitive gap, considering these principles may help you succeed. Our guest author Stephen Ryan is managing director of Ryan Research, a UK-based radio programming & research consultancy. Here, in the latest in a series of articles on music […]

MUSIC SCHEDULING Q&A – HOW TO BUILD YOUR SONG CATEGORIES?

by Thomas Giger of www.radioiloveit.com How many songs per category create perfect song rotations? The mind-boggling formulas behind ratings-increasing turnovers (with category rotation visuals). Thank you for your positive response to our first music scheduling Q&A, which led to a follow-up question: how many songs create perfect song rotations and ideal category turnovers? Ideas & insights to determine […]