Entries by info@powergold.com

Understand Music Research

Being a great music programmer is not just about making your scheduling software ‘sing’. You also need the ability to interpret research in order to fully understand what your listeners want to hear on your station. Examining the variety of data and information freely available from other sources and media will only take you so […]

Context Is King

We’ve received some great feedback on our new ‘Snapshot’ and ‘Peek’ features found in the latest version of Powergold 12. If you’ve yet to update or grab your free demo, here’s just some of the reasons why these two great features may work for you. Snapshot. As the name suggest, think of ‘snapshots’ as a […]

Timing Is Everything

One step on from our posting on making more appointments to listen is to actually reach those appointments on time. We all know that getting to the travel news two minutes late on morning drive can ruin somebody’s day, right? You want to respect the music too so fading a song is definitely out. So […]